The 20 winners of the Santander X Tomorrow Challenge

The 20 award-winning projects in the Santander X Tomorrow Challenge have been announced.

The global challenge, for entrepreneurs around the world to provide innovative solutions to the socio-economic consequences of the Covid-19, was launched on, and divided into four categories:

  1. Re-Invent, to adapt business models to the new situation
  2. Re-Launch, to reopen businesses and identify new market opportunities
  3. Re-Skill, to develop new professional skills
  4. Re-Work, to support the fight against unemployment generated by the pandemic.

Five awards were given for each category.

The winning ideas were announced in a presentation, presided over by Ana Botín, President of Banco Santander, and led by Esther Vaquero.



The Re-Invent category (Adaptation of business models to the new situation) was judged by Cristina Alvarez - Chief Digital & Innovation Officer at Santander HQ, Siobhan Dullea - CEO Masschallenge, Bill Aulet - MD at The Martin Trust Center for MIT Entrepreneurship, Cesar Buenadicha - Unit Chief Discovery at IDB Lab, Angel Rivera - Executive Vice President Commercial Banking at Banco Santander Mexico, whose verdict benefite

Bewica (United Kingdom). A platform that facilitates the cyber security of organizations with intuitive and economical protection.

Fofuuu (Brazil). A telematic therapy monitoring tool for children with special needs.

Flicq (EEUU). A real-time industrial equipment monitoring system.

Motion Miners (Germany). They have developed a tool for the prevention of new infections through sensors and artificial intelligence.

WConnect (Brazil). This engineering company has created "Simples Presita", a system that connects doctor, patient, and pharmacy to sell prescription drugs online.



The Re-Launch category (Reopening of businesses and identification of new market opportunities), was judged by Borja Oyarzábal - CEO at Tresmares Capital, Jackie Hyland - CEO & Founder A55, Jinane Abounadi - Executive Director of Sandbox Innovation Fund Program, Juliano Seabra - Division Chief Innovation and Creativity, Knowlegde Innovation and Communication at IDB Lab, Juan Olaizola - COO at Banco Santander Spain. This is how the five awards in their category were distributed:

HumanITcare (Spain). A 24/7 remote health care provider for chronic patients

Komodore (Spain). A platform for creating process automation apps in tourist accommodation. They save time for the hotelier and improve the user experience.

Lexgo (Chile). Automated legal advice services whose purpose is to take away bureaucratic time from companies so that they can focus on the rapid growth of their business.

Mater Dynamics (Portugal). It offers a safe, isolated, and monitored environment for the transport of food. Its value proposal is the saving of resources, both energy and economic.

VU Security (Spain). It allows the identification and validation of users, which enables organizations to carry out secure transactions and prevent fraud.


The Re-Skill category (Development of new professional skills), was judged by Roberto Di Bernardini - Head of Global HR at Santander HQ, Adrián García-Aranyos - President at Endeavor, Kathleen Kennedy - Executive Director at MIT Center for Collective Intelligence, Cristina Pombo - Sector Advisor, Social Sector at IDB Lab and José Manuel Manzano - Manager of Corporate and Institutional Banking Division, Santander Chile. These were the awarded ideas:

Ada ITW (Argentina). Specializing in intensive online training in programming and soft skills for women and connecting them to new job opportunities.

Arcux (Peru). Online training in architecture and construction. Its objective: to democratize access to the best knowledge in its industry.

BEDU (Mexico). Its value proposal is in training in digital and technological skills to people with low income who aspire to better job opportunities.

Filmpedia (Spain). A library of audiovisual content enriched with pedagogical proposals and ordered by areas of knowledge and subjects.

Zapiens Technologies (Spain). It seeks to empower teams with learning and instant access to corporate knowledge and to facilitate the acquisition of company-specific skills.



The Re-Work category (Support in the fight against unemployment generated by the pandemic) delegated the selection of winners to Lara de Mesa - Head of Responsible Banking at Santander HQ, Jonathan Nelson - CEO & Founder of H&F, Svafa Gronfeldt - Senior Advisor to the Dean at MIT SA+P, Elena Heredero - Private Sector Lead Specialist on Education and Future of Work at IDB Lab, Karine Bueno - Sustainability Director, Santander Brazil, who handed out the five awards:

Connecting Visions (Spain). A consulting firm that identifies the talent available after the Covid-19 crisis, generating visibility and connecting potential clients.

Serice Club Delivery (Spain). A recruitment solution for the hospitality industry converted, after the pandemic, into an "essential workers" recruitment service.

Sumá (Brazil). A platform to facilitate small farmers' access to markets through a direct line to buyers.

Taqe (Brazil). Its recruitment software helps young people with difficulties in accessing the job market.

Woke (Mexico). A collaborative platform with its own services for freelancers, entrepreneurs, or SMEs.

20,000 euros and cross-cutting benefits

The 20 winners will each receive 20,000 euros to develop their projects and support through mentoring, roadshows for access to funding and media outreach.

The winning projects are from 10 countries (Argentina, Brazil, Chile, Germany, Mexico, Portugal, Peru, Spain, United Kingdom, and the United States), with Spain, Brazil and Mexico respectively being the most successful.

Women's entrepreneurship

One of the most surprising facts of this Santander X Tomorrow Challenge has been the female presence in the project signature. Of the 20 winning projects, 40% are solutions led by women, a figure that reflects the increase in the female presence in the entrepreneurial fabric.

The initiative, promoted by Banco Santander through Santander Universities, seeks to boost innovation in the face of the challenges posed by the new normality generated by the Covid-19.